Here you will find smoking-related facts served up in visually appealing typographic formats.
This website was created out of the love for typography and to reduce harm through the use of design.

Smoking cigarettes has become a deadly addiction, it is a habit which offers absolutely no benefits to the consumer and is the only product in the world, that if used according to the instructions, will end up in a fatal disease or death. It is a deadly habit with a great burden on society and public healthcare, with many users looking for a way to quit or cut down. It is the single largest preventable cause of disease and premature death in the world!

Main Design Concept

Using typography, textures and subtle design elements, the idea is to present smoking facts without the boring factual appearance and graphic imagery that normally come packaged together. The concept relates to the theory that information presented in less fluent formats, requires more cognitive function to absorb and process (typography disfluency theory). This helps the reader/viewer to process and retain the information thus helping in communicating the message.

Logo Concept

The reason for choosing the name pink-to-black is because of the widely known fact that your lungs are pink when healthy, but become black and tarred from prolonged smoking. The text and color shows transition from pink to black but the arrow pointing the opposite direction signifies reversing the damage. The arrow symbolizes positive change while doubling as a recognizable identity.

by Stuart Croft.